Creative Project Management
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I lead multidisciplinary teams, 360° campaigns, and visual productions for global and national brands.
Bridging creative direction and project operations, I align strategy, workflows, and cross-functional teams while actively supervising on-set photo and video production to deliver brand-consistent, high-impact results
Banco Sabadell MX
National 360° Campaign Launch — Cuenta de Ahorro La Incondicional
I led the end-to-end coordination for the national launch of Banco Sabadell’s first retail savings account in Mexico. This project was a major strategic milestone, requiring full integration across internal creative teams, external media and creative agencies, and multiple corporate business units.
key execution & responsibilities
360° Asset Management
Directed the creation and delivery of assets across OOH, social media, video campaigns, email marketing, landing pages, product tutorials, and retail merchandising.Team & Agency Leadership
Led internal designers, motion artists, copywriters, and email creators while coordinating with creative and media agencies for master graphics, adaptations, and media delivery approvals.
Stakeholder & Cross-Functional Alignment
Centralized feedback from Product, SEO, HR, Communications, and Legal departments to ensure message clarity, usability, and brand coherence across all launch touchpoints.On-Set Campaign & Video Production
Led pre-production planning (moodboards, storyboards, scripts) and directed on-set production days to ensure artistic consistency, narrative tone, and high-end visual quality across all hero commercial videos.
Did I mention production days are my absolute favorite part of the job?
Alsea
Multi-Brand Creative Direction — Chili’s, Italianni’s, The Cheesecake Factory & P.F. Chang’s
At Mexico’s largest restaurant group, I grew from Graphic Designer to Creative Project Manager, combining my visual background with workflow coordination. I managed daily content, seasonal campaigns, and hands-on photo & video productions across four distinct brand universes.
key execution & responsibilities
Brand Identity Adaptation
Collaborated directly with Brand Managers and Directors to adapt creative concepts across contrasting brand styles—from Chili’s bold energy to Italianni’s warmth, The Cheesecake Factory’s playfulness, and P.F. Chang’s elegance.Workflow & Content Management
Coordinated internal design and copy teams alongside creative agencies, overseeing social media content calendars, newsletters, paid media, and localized in-restaurant marketing.Food Photography Production
Managed end-to-end planning and supervision for food photography shoots, supporting new menu dishes, seasonal promotions, and limited-time offers.Campaign Operations
Managed weekly high-volume deliverables and approvals for major nationwide campaigns (Christmas, New Year’s, and seasonal menu updates).
Did I mention The Cheesecake Factory was my favorite?
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