art direction
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Throughout my career, I’ve developed art direction for campaigns, brand identity projects, content shoots and digital visuals across different industries.
As a creative project manager, my work often blended with art direction, leading visual development, refining concepts and guiding photo and video shoots so the final outcome felt true to the idea.
responsibilities
Defined visual direction, moodboards, and storyboards for brand campaigns.
Directed shoots and guided teams to ensure concept–to–execution alignment.
Selected art direction elements: color, styling, framing, and references.
Collaborated with creative teams to bring concepts to life across formats.
Reviewed and adjusted assets to maintain visual and narrative consistency.
skills
Campaign & branded content direction
Visual storytelling & concept development
Moodboards, storyboards & styleframes
Photo/video shoot direction (lighting, composition, framing)
Color, tone & brand identity definition
Aesthetic consistency & creative refinement
Cross-functional collaboration with creative teams
projects
contact me dominguezcravioto@gmail.com
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