Art Direction
Art Direction
Throughout my career, I’ve developed art direction for campaigns, brand identity projects, content shoots and digital visuals across different industries.
As a creative project manager, my work often blended with art direction, leading visual development, refining concepts and guiding photo and video shoots so the final outcome felt true to the idea and the brand guidelines.
Defined visual direction for multi-channel campaigns.
Directed photo and video shoots, overseeing lighting, composition, and styling on set.
Led cross-functional creative teams to ensure seamless concept-to-execution alignment.
Refined assets to maintain visual and narrative consistency.
Campaign & Branded Content Strategy
On-Set Shoot Direction (Photo & Video)
Visual Storytelling & Conceptualization
Moodboards & Styleframes
Brand Identity & Color Systems
Creative Quality Control