• Defined visual direction for campaign assets

• Aligning with brand guidelines

• Reviewed and approved all creative outputs

• Adapted content across formats while maintaining visual coherence

• Coordinated content localization and versioning for different platforms

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Led the visual vision and creative execution across all campaign touchpoints. Defined and maintained the visual identity, tone, and narrative for digital and offline assets, ensuring consistency across media, channels, and formats.

My role involved curating visual references, set color, typography, and layout guidelines, and reviewed all deliverables to uphold brand standards while adapting assets for performance and marketing needs.

Additionally, I provided creative feedback to ensure clarity of message, visual hierarchy, and emotional tone especially important in a campaign that required balancing marketing performance with strong brand presence. The campaign’s success relied on this visual consistency, and my role was to guarantee that every touchpoint, whether a banner ad or a presentation deck, reflected the same strategic and aesthetic language.

I was responsible for the coordination of the entire creative workflow, ensuring smooth communication between internal departments (marketing: SEO and performance, product, legal, and others) and external creative agencies. 

I managed a cross-functional creative team including:

• Graphic designers

• Copywriters

• Motion artists

• Email specialists

• Creative agency

Together, we developed campaign materials for digital (SEO, paid media, social), internal communication, and print, ensuring brand consistency and alignment with performance goals.

• Strengthened campaign cohesion

• Aligned creative output with performance strategy

• Elevated the brand’s visual presence across channels through disciplined art direction and collaborative execution

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Through clear art direction and cross-team coordination, I ensured that all campaign pieces spoke the same visual language.

Internally, the process improved workflows between departments, optimized creative reviews, and introduced a more strategic and scalable approach to content production. Externally, the campaign strengthened brand visibility in a new market, with visuals that felt both local and premium.