bestprice.com
bestprice.com
As art manager at bestprice.com, I was responsible for unifying the brand’s visual language across all platforms (from marketing to product). The goal was to create a scalable identity system.
art direction
I led the creative definition and execution of a new communication and brand manual, including:
Visual tone and moodboards
Guidelines for photography, illustration and typographic styles
Color system adapted to digital and UI needs
Art direction for product interface and content visuals
I also oversaw the production of key creative assets such as:
Paid and organic digital campaigns
Social media posts and templates
Newsletters visuals
UI design
AI- persona development
Created the visual identity and narrative tone of Ana F., the AI-generated brand persona.
Defined her look, personality and photographic system using generative AI tools like Google AI studio and others.
Ana F. is now used across marketing and branding materials.
strategic involvement
Actively participated in creative strategy planning, ensuring that visuals aligned with marketing KPIs and performance needs across channels.
Partnered with product to define the visual logic of landing pages, app flows, and conversion funnels.