bestprice.com
Embedded Files
As UI/UX designer & brand art director at bestprice.com, I was responsible for unifying the brand’s visual language across all platforms (from marketing to product). The goal was to create a scalable identity system.
bestprice.com is a Barcelona-based startup providing cashback for online purchases.
art direction
To build a scalable identity system and establish a cohesive visual language across all touchpoints, I led the creative definition and execution of the brand system:
Communication & Brand Manual: Defined the visual tone, moodboards, photographic style, and typographic hierarchy.
Digital Color System: Developed a digital-first color palette optimized for accessibility and UI component needs.
Cross-Channel Consistency: Supervised and designed creative assets including paid and organic digital campaigns, social media systems, newsletters, and promotional visuals.
product design & UI/UX
Beyond visual identity, I focused on improving the core digital product experience, using data insights to drive design decisions and hit business KPIs:
Onboarding & Journey Optimization: Analyzed user behavior metrics and drop-off rates to redesign key user flows (such as welcome journeys and extension adoption), increasing conversion and retention.
UI Interface & Systems: Designed intuitive, user-centric web/app interfaces, UI elements, and responsive layouts to elevate usability.
Funnel Alignment: Standardized landing page layouts and promotional UI features to seamlessly connect marketing campaigns with the product experience.
marketing & offline activation
To build brand awareness and connect bestprice.com with the local community, I proposed bringing the brand directly to the streets of Barcelona. This strategy combined digital touchpoints with tangible offline activations to humanize the brand and drive engagement beyond the screen.
Street & Offline Proposal: Conceptualized and designed offline event activations across key Barcelona locations to take the brand into physical spaces.
Digital Campaigns & Newsletters: Designed high-converting promotional banners, ads and email newsletters to maintain a cohesive visual identity across all channels.
Merchandising & Collateral: Designed physical brand assets—including custom merch and promotional items—to give the brand a tangible presence.
AI persona development
To expand the brand's narrative and visual flexibility, I conceptualized and brought to life Ana F., the AI-generated brand persona:
Visual Identity & Narrative: Defined her personality, photographic style, and visual identity using generative AI tools like Google AI Studio and Midjourney.
Cross-Platform Application: Integrated Ana F. into social media campaigns, marketing assets, and visual storytelling touchpoints.
strategic involvement
Actively participated in creative strategy planning, ensuring visuals directly aligned with marketing KPIs, performance needs, and conversion goals across channels.
Partnered with product teams to define the visual logic of landing pages, app flows, and conversion funnels.
Google Sites
Report abuse