Regresar a mí:
Immersive exhibition on hyperconsumption
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A sensorial, emotional and introspective journey designed to question our relationship with consumption.
The project combines spatial design, visual storytelling, technology, and psychology to help visitors understand how consumption shapes identity, and how reconnecting with ourselves can transform the way we relate to desire, value and emotional impulse.
context & exhibition concept
We live in a culture where consumption has become a way to build identity, seek validation, and alleviate emotional discomfort.
Regresar a mí was created to expose this emotional dependency and offer a path toward a more conscious, grounded relationship with our choices.
The goal is not to criticize consumption itself, but to generate awareness, introspection and long-term behavioral change with a three-phase narrative designed to transform the visitor:
PHASE 1. Awarness
Confronting desire: Visitors encounter the emotional noise of consumer culture: the saturation, urgency and anxiety created by advertising and social pressure.
PHASE 2. Reflection
Understanding the emotional gap: A quieter, introspective space invites visitors to recognize the emotional triggers behind their consumption habits.
PHASE 3. Support
Integrating change: The experience concludes with a tool to continue the process in daily life: the emotional-support app Remi, designed as a soft guide toward self-awareness.
Color was used as a storytelling tool throughout the exhibition:
Red: Emotional noise — urgency, desire, and the chaos of hyperconsumption.
Beige: Transition — grounding and emotional stability.
Green: Restoration — calm, balance, and reconnection.
Gradient: Transformation — the emotional shift from chaos to clarity.
art direction & spatial design
The project involved full art direction, including the creation of a visual identity system, color strategy, spatial layout and a digital app. The multimedia narrative combined spatial design, video, sound, typography, and interactive experiences to guide visitors through a personal emotional journey.
The exhibition was structured in five interconnected rooms, each with a distinct chromatic and emotional atmosphere. Each space integrated lighting, sound, text, interactivity, and symbolic visuals aligned with the emotional progression.
The identity system was shared by both the exhibition and its companion app Remi. The logo draws from introspective forms, spirals, soft lines, and organic shapes to express inner transformation. Both the exhibition and the app used a human, fluid, and rounded visual language to reinforce emotional continuity and coherence across all touchpoints.
remi: your digital companion
Developed as part of the exhibition, Remi extends the experience into everyday life through daily reflection, emotional check-ins, a browser extension that appears during shopping moments and a home-screen widget.
Its purpose is simple: to help users pause, feel, and reconnect before reacting through consumption.
Regresar a mí allowed me to connect design, psychology and visual storytelling through an immersive, human-centered experience.
My intention was to create a space where visitors could pause, reflect and reconnect with themselves beyond the noise of hyperconsumption. It taught me the emotional power of spatial design and affirmed my interest in creating experiences that move people from the inside out.
see other projects
Banco Sabadell México (360° campaign)
bestprice.com (art manager)
Museo de la Música Veracruzana (branding)
ROJO: el primero de la historia (editorial)
Google Sites
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