Regresar a mí:
Immersive exhibition on hyperconsumption
Embedded Files
A sensorial, emotional and introspective journey designed to question our relationship with consumption.
The project combines spatial design, visual storytelling, technology, and psychology to help visitors understand how consumption shapes identity, and how reconnecting with ourselves can transform the way we relate to desire, value and emotional impulse.
Role: Spatial Design, Art Direction, Visual Identity, UI/UX Design
Scope: Exhibition Design, Visual Narrative, Color Strategy, Wayfinding & Signage, Mobile App (Remi)
Key Components: Immersive Spatial Journey, Digital Companion App, Multimedia Storytelling
exhibition concept
We live in a culture where consumption has become a way to build identity, seek validation, and alleviate emotional discomfort. Regresar a mí was created to expose this emotional dependency and offer a path toward a more conscious, grounded relationship with our choices.
The goal is not to criticize consumption itself, but to generate awareness, introspection and long-term behavioral change with a three-phase narrative designed to transform the visitor:
Phase 1. Awareness: Confronting desire
Visitors encounter the emotional noise of consumer culture: the saturation, urgency and anxiety created by advertising and social pressure.
Phase 2. Reflection: Understanding the emotional gap
A quieter, introspective space invites visitors to recognize the emotional triggers behind their consumption habits.
Phase 3. Support: Integrating change
The experience concludes with a tool to continue the process in daily life: the emotional-support app Remi, designed as a soft guide toward self-awareness.
Color was used as a storytelling tool throughout the exhibition:
Red: Emotional noise — urgency, desire, and the chaos of hyperconsumption.
Beige: Transition — grounding and emotional stability.
Green: Restoration — calm, balance, and reconnection.
Gradient: Transformation — the emotional shift from chaos to clarity.
art direction & spatial design
The project involved full art direction, including the creation of a visual identity system, color strategy, spatial layout and a digital app. The multimedia narrative combined spatial design, video, sound, typography, and interactive experiences to guide visitors through a personal emotional journey.
The exhibition was structured in five interconnected rooms, each with a distinct chromatic and emotional atmosphere. Each space integrated lighting, sound, text, interactivity, and symbolic visuals aligned with the emotional progression.
The identity system was shared by both the exhibition and its companion app Remi. The logo draws from introspective forms, spirals, soft lines, and organic shapes to express inner transformation.
Both the exhibition and the app used a human, fluid, and rounded visual language to reinforce emotional continuity and coherence across all touchpoints.
remi: your digital companion
Developed as a direct extension of the exhibition experience, Remi is an emotional-support mobile app designed to help users pause, feel, and reconnect before reacting through consumption in their daily lives.
Daily Reflection & Emotional Check-ins:
Soft guidance toward self-awareness and emotional regulation.Shopping Extension & Home Widget:
Gentle prompts that appear during active online shopping moments to encourage mindfulness.
Regresar a mí allowed me to connect design, psychology and visual storytelling through an immersive, human-centered experience.
My intention was to create a space where visitors could pause, reflect and reconnect with themselves beyond the noise of hyperconsumption. It taught me the emotional power of spatial design and affirmed my interest in creating experiences that move people from the inside out.
Google Sites
Report abuse