Embedded Files
The Casa Doña Falla, an iconic 19th-century colonial building in Xalapa Mexico, was repurposed into the Museo de la Música Veracruzana to celebrate the state's rich musical heritage.
The goal was to develop a comprehensive visual identity and wayfinding system that seamlessly integrates into the historical architecture while maintaining functional clarity for visitors.
art direction
The design concept bridges historical architecture with modern, minimalist graphic elements. Inspired by the physical structure of Casa Doña Falla, every component of the brand system draws directly from the venue's textures, tiles, and structural lines.
Color Palette
The color system reflects the physical materials of the colonial estate—combining deep terracotta from the clay roof tiles, stone gray from the courtyard paving, and warm off-white tones from the lime-washed walls.
Signage & Wayfinding System
Designed to guide visitors through the exhibition rooms without disrupting the building's historical integrity. The signage uses lightweight aluminum plaques and brass finishings mounted with minimal wall intervention.
Brand Applications & Editorial
The brand extends into printed media, promotional items, and monthly cultural event programming.
Cultural Agenda: A folded monthly brochure template designed for easy layout updates while maintaining visual consistency.
Stationery & Merchandising: Embossed notebooks, enamel pins, tote bags, and staff identification badges.
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