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Casa de Doña Falla is a historic home in Xalapa, Veracruz, México now transformed into a music museum. Known for its vibrant social gatherings and cultural influence, the house carries a strong legacy of poetry, music, and hospitality.
This identity project aimed to reflect the emotional value and architectural beauty of the space through a visual system rooted in its materials, colors, and textures.
art direction
The visual identity was developed by translating the building’s physical and symbolic features into graphic language:
Logo design based on the shape of the iconic façade
Color palette inspired by the textures and materials of the house: terracotta, stone, and wood
Typography aligned with the traditional yet contemporary voice of the museum
Editorial style reflecting warmth, history, and elegance
brand system
A full identity manual was created, including:
Philosophy & concept
Logo construction & applications
Color and type guidelines
Signage design
Stationery & editorial layouts
Visual system adaptable to digital and print materials
The identity was extended into physical space through signage and printed elements that guide the visitor’s journey inside the museum. Every piece was designed to blend seamlessly with the environment, enhancing the architectural presence of the house.
This project helped establish the cultural and emotional tone of the museum by giving it a distinctive, historically grounded and visually memorable identity. It serves as a bridge between the past and the present, connecting visitors with the story of Doña Falla and the city’s musical legacy.
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