Alsea
Multi-Brand Creative Direction — Chili’s, Italianni’s, The Cheesecake Factory & P.F. Chang’s
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At Mexico’s largest restaurant group, I grew from Graphic Designer to Creative Project Manager, combining my visual background with workflow coordination. I managed daily content, seasonal campaigns, and hands-on photo & video productions across four distinct brand universes.
key execution & responsibilities
Brand Identity Adaptation
Collaborated directly with Brand Managers and Directors to adapt creative concepts across contrasting brand styles—from Chili’s bold energy to Italianni’s warmth, The Cheesecake Factory’s playfulness, and P.F. Chang’s elegance.Workflow & Content Management
Coordinated internal design and copy teams alongside creative agencies, overseeing social media content calendars, newsletters, paid media, and localized in-restaurant marketing.Food Photography Production
Managed end-to-end planning and supervision for food photography shoots, supporting new menu dishes, seasonal promotions, and limited-time offers.Campaign Operations
Managed weekly high-volume deliverables and approvals for major nationwide campaigns (Christmas, New Year’s, and seasonal menu updates).
Did I mention The Cheesecake Factory was my favorite?
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