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La María is a brand of traditional Mexican handmade sweets inspired by revolutionary-era Mexico and a cultured, independent female figure who enjoys reading, cooking, and painting.
The goal was to build a brand identity and packaging design that captures an authentic vintage aesthetic with refined elegance.
brand concept
Historical Newspaper Typography
The logotype design draws inspiration from classic Mexican mastheads and vintage newspaper headers (El Mundo, El Paladín, El Imparcial), giving the mark a distinct historical character and sophisticated appeal.Hand-Drawn Illustrations
Features 10 bespoke, hand-drawn illustrations showcasing iconic cultural elements and traditional Mexican motifs for packaging applications.
handmade illustrations
packaging
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