Embedded Files
A software development company focused on innovation, technology, and user well-being. The primary goal was to design a comprehensive visual identity and brand manual that reflects the technical rigor of programming while conveying a modern, accessible, and high-tech feel.
brand concept
Binary & ASCII Code Inspiration
The core concept draws directly from the fundamentals of software development.Initials Representation
The letter initials "Z" and "J" (from the founders) were directly translated into their ASCII and binary code equivalents to form the foundational structure of the logotype.
art direction
Logo System & Variations
Color System
Typography Hierarchy
Brand Guidelines
brand application & stationary
Corporate Identity
Applied the visual system to business cards, letterheads, and internal documentation.
Digital & Marketing Assets
Developed ad templates and digital layouts showcasing how the symbol scales independently across mobile screen mockups and outdoor advertising.
OOH
Google Sites
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