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CHIPI CHIPI is an artisanal food brand producing specialty coffee (Arabica from Xico, Veracruz) and regional gourmet products like café, verde morita, and mole.
The visual system aims to balance traditional craftsmanship with modern minimalism.
brand concept & art direction
The Four Elements Imagotype
A central geometric emblem composed of four distinct custom pictograms representing Water, Fire, Air, and Earth.
Artisanal Minimalist Emblem
Combines clean line work with organic textures, giving the brand an authentic, handcrafted feel while appealing to contemporary consumers.
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